International Business Diploma Course Descriptions

Developing an International Business Strategy
MGMT 7710 (4 units)
This "big picture" module is offered to prepare participants to develop an international strategy consistent with their firms' overall strategy. Participants learn how to identify industry/country attractiveness and how to gauge the strengths and weaknesses of potential competitors. This course further explores entry strategies, localization issues and the benefits of different forms of partnerships or alliances.

International Marketing Decisions
MKTG 7801 (4 units)
This course will cover the basic concepts and principles of finance, and then introduce the tools and mechanisms used to make sound financing decisions. Emphasis is placed on developing understanding of the process for making effective export marketing decisions. Topics include foreign sales tactics, product pricing assessments and channeling opportunities to foreign buyers.

Internet Tools for International Business
MKTG 7800 (2 units)
This course explores the Internet tools that provide ready access to information about the marketplace. Effective search strategies for market data, industry information and company profiles are covered. The course also covers business-to-consumer and business-to-business applications of e-commerce to international trade, and to understanding different e-commerce business models.

International Business Finance
FIN 7700 (4 units)
The basic concepts and principles of finance are reviewed before participants gain exposure to the tools and mechanisms used to make sound financing decisions. Topics include the role of insurance, hedging and other financial mechanisms, developing robust payment solutions for exporting and importing, and e-commerce tools in international trade. A review of the principal financial institutions that assist international trade, both in the U.S. and among principal U.S. trading partners, also is provided.

International Business Law
MGMT 7712 (4 units)
International and domestic law is explored in the context of international business. The course provides a general overview of corporate and partnership law. It also covers the treatment of intellectual property rights in the context of international business, the legal framework associated with imports and exports and the mechanisms and institutions that affect conflict resolution.

E-Business Supply Chain Management
MGMT 7700 (2 units)
To create a successful e-business, there must be an efficient, responsive supply chain linking all customers, suppliers, factories, warehouses, distributors, carriers and other trading partners. This course introduces specific methods on how to profitably and efficiently fulfill customer demand through the Internet.